Understand Page Insights
Want to better understand your customers? With Facebook Page Insights, you're one click away from understanding who your customers are, how they interact with your page, and which posts drive the most engagement.
All Activities
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Taylor Graham, Shopify
Taylor helps brick & mortar businesses blur the lines between online and in-person commerce so they can become future-proof. She's a Product Marketer for Shopify Retail, working closely with the product teams to build innovative, easy-to-use solutions that help businesses...
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The Power of a Mission-Led Business, Hosted by Sheryl Sandberg with Jeff and Pam Blair
A clear brand purpose can build resiliency and help your business emerge stronger than ever. Facebook’s Sheryl Sandberg joins Jeff and Pam Blair, founders of Eyeseeme—an African-American children’s bookstore—for a lively discussion on how their...
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Training Classes
Free digital marketing classes that can help you grow your business on Facebook and Instagram
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Ita Reyes, Ita Yoga Studio
Carolyn Everson is Vice President, Global Business Group at Facebook, where she leads the company’s relationships with top marketers and agencies. Carolyn oversees a team of regional leaders and the teams focused on global partnerships, global agencies and Facebook’s Creative...
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Back to Better: Five Strategies to Boost Sales with Taylor Graham
In the past few months, small business retailers have experienced decades of change. If you own a physical store, an online business—or both—you’ve likely had to pivot quickly to keep your business going. In this session, discover 5 quick strategies...
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Ricardo Roberts, Bien
Ricardo was born in the Voz Andes Hospital in Quito, Ecuador. At the time, his American father was a Peace Corps volunteer, and his Ecuadorian mother was the director of an orphanage. In the early ’80s, the young family eventually...
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Unsung Heroes: Me & the Bees Lemonade
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
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Erik Day, Dell Technologies
Erik Day is the head of Dell Technologies Small Business division in North America, driving initiatives that support the company’s goals around helping entrepreneurs scale and prosper. Day has been at Dell Technologies for more than 20 years and has...
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Unsung Heroes: Nandy's Candy
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
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Identify your community and its needs
Use personas to define your audience, and develop a consistent community brand with core values, messaging style and visuals.
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Anna Glass, Dance Theatre of Harlem
Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched, with Artistic Director Virginia...
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Brie Carere, FedEx
Brie Carere is the Executive Vice President and Chief Marketing and Communications Officer for FedEx Corp. In her role, Carere oversees the company’s global marketing and communications, including advertising, brand and reputation, product and business development, innovation, e-commerce, retail marketing,...
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Michelle Klein, Facebook
Michelle Klein is the VP of Global Customer Marketing at Facebook. In this role, Michelle sets the global vision and strategy for how Facebook connects people and businesses across the ecosystem of agencies, marketing partners, and advertisers big and small....
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Mindful Breathing with Ita Yoga Studio
Join small business owner Ita Reyes for breathing and mindfulness tips to help you stay healthy as you continue to work from home or head back to the office.
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Retail and eCommerce: Mainstreet meets the Digital Highway Hosted by Abbie with Jennifer Kerr and Praveen Madan
Join Praveen Madan of Kepler’s Books and Magazines and Jennifer Kerr of Tiny House Vintage and Art to learn how they and other retail and eCommerce businesses are using Facebook tools to promote their goods and services. Following the...
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Julia Cheek, Everlywell
Julia Cheek is the CEO and founder of Everlywell, the digital health company poised to disrupt the 25 billion dollar lab testing industry by providing consumers with at-home lab tests that include insightful, easy-to-understand results. Founded in 2015, the company...
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Streamline community operations
Learn how to improve day-to-day community operations such as content creation, member engagement, and team collaboration.
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LaMecia Butler, Facebook
LaMecia Butler is a Program Manager for Facebook Global Supplier Diversity whose mission is to help diverse-owned businesses do business with Facebook and with the people and communities it connects. She manages the team’s global supplier community efforts in addition...
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Creating Live Marketing Moments
Get recommendations on how to harness the power of our Live tool, including ideas for what to go live about and tips for how to build excitement before, during, and after your Live marketing moments.
